Samsung and Apple: are they friendly or rivals?

In the smartphone industry, Apple and Samsung are regarded as bitter rivals. However, that is only partially accurate. Let's go behind the scenes, where commercial deals are made between all parties and rivals are secretly pals.

Which company produces the best smartphones? Discussions usually revolve around two names: Apple and Samsung. The brands have been engaged in years-long competition. This marketing warfare is fueled by supporters, the media, and even the manufacturers themselves. In their ads, Samsung makes fun of Apple. 

Some who support Apple argue that Samsung is a "copy shop"—a criticism that isn't totally unjustifiable when considering the Galaxy Watch Ultra and the Galaxy Buds 3 Pro. The components of iPhones demonstrate that the two tech giants have nothing to do with one another, despite their bitter competition and occasional legal disputes.

Samsung, Apple, iPhone, Galaxy
The Apple’s iPhone components come from various firms. The Apple Bionic chip, made by TSMC, the 5G modem from Qualcomm, the gyroscope from Bosch, the Corning display glass, the Sony camera sensors, and the OLED screens from LG or Samsung.

On the other hand, Samsung produces more than simply smartphones. As a multifaceted corporation, the South Korean manufacturer also creates vacuum cleaners, soundbars, memory cards, SSDs, washing machines, refrigerators, laptops, and more. Samsung even owns and runs ships.

This versatility explains the seemingly contradictory situation: One part of Samsung is trying to overtake iPhones in terms of market share with its Galaxy phone line. Another part would be pleased to sell Apple as many OLED smartphone displays as it can! Sales are the primary concern here, not fanboy sensitivity.

The interrelationships go even further. With TSMC controlling more than 60% of the worldwide chip manufacturing business, many tech companies find themselves forced to work with them. However, ASML, a Dutch producer of extremely specialized lithography systems with a market share of more than 80% worldwide, is one of the companies that TSMC is particularly dependent on. Zeiss, a German lens maker, serves ASML as a client.

In the tech industry, there is a network of mutual dependencies with competition. Does that mean that occasionally pointless arguments between supporters of Apple and Samsung are unavoidable? Of course not, it's kind of fun.

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