Why Now? Google's Delay and Apple's Upcoming AI
Apple users in the European Union have been waiting for Apple's own AI services integrated into iOS, which are expected to roll out by spring 2025 at the earliest. Until then, the absence of native AI services on iOS meant that users had to rely on third-party apps like ChatGPT (which has been available on iPhone for over a year and a half) for their AI needs. While Apple's AI features are on the horizon, users now have the option to go beyond the basic AI chatbot and turn to Google's Gemini app for more advanced functionality.
What Is the Gemini App and How Does It Work?
The Gemini app is now available for download in the Apple App Store, giving iPhone users full access to Google's AI-powered assistant. The app offers a clean and user-friendly interface, designed to integrate seamlessly into iOS. Unlike Google's AI features embedded within other apps like Google Search or Google Assistant, the Gemini app offers a unique set of tools and capabilities that can be leveraged independently.
Here's a quick breakdown of what the Gemini app brings to the table:
Advanced AI Features: The app includes access to Gemini 1.5 Pro, the latest and most powerful version of Google's AI assistant. For users who need more from their AI experience, this model offers improved capabilities and faster response times.
Exclusive Features: The app comes with Gemini Live, a feature designed to provide real-time responses and interactions, as well as integration with iPhone’s Dynamic Island, making the experience more immersive and interactive.
Cross-App Integration: The Gemini app doesn't just exist in a silo; it integrates with other Google apps on your iPhone, like Google Search, YouTube, Google Maps, and Gmail, offering a more connected and streamlined AI experience.
Free vs. Paid: What's the Catch?
While the basic version of the Gemini app is free to use, the premium version, known as Gemini Advanced, comes with a hefty price tag. To access the most powerful features of Gemini, including the latest AI model (Gemini 1.5 Pro), you’ll need to subscribe to Google One AI Premium, which costs about 22 Euros per month.
This subscription offers:
- Access to Gemini 1.5 Pro
- Faster response times
- Priority access to new AI features
The convenience of having a dedicated AI app with robust functionality may be worth the subscription for some users, but it's definitely something to consider before making the leap.
Is This the Same as Gemini in the Google App?
You might be wondering, “Didn’t Gemini already exist within Google’s main app on iOS?” The answer is yes, but there’s a key difference. While Google's app on iPhone offers a Gemini-powered AI assistant in a special tab, the dedicated Gemini app gives users access to additional features that aren't available within the main Google app. For example, Gemini Live, the Dynamic Island integration, and advanced personalization are exclusive to the Gemini app, making it a distinct experience.
A Google Account Is Required
To use Gemini, you'll need a Google account. This is essential for logging into the app and fully accessing its features. So, if you're not already using a Google account, you’ll need to create one before diving into the AI experience.
What Does This Mean for iPhone Users?
With the release of the Gemini app, Google has closed a significant gap in AI accessibility for iPhone users. Previously, iPhone owners were somewhat excluded from the full power of Google’s AI ecosystem, limited to using AI features only within specific Google apps. Now, they can download a standalone app that unlocks the full potential of Gemini, a cutting-edge AI assistant that Android users have enjoyed for some time.
While the launch of Gemini on the iPhone is exciting, Apple's own AI system—dubbed "Apple Intelligence"—is still on the way, with a projected release in the EU sometime in 2025. Unlike Gemini, Apple’s AI will be fully integrated into the system, meaning no additional app download will be required. For now, though, Gemini offers iPhone users a powerful alternative, making it a solid choice for those who don’t want to wait for Apple’s solution.
Final Thoughts
The launch of the Gemini app on the iPhone is a big win for iOS users, giving them access to a sophisticated AI assistant that was previously restricted to Android devices. Whether you're looking for advanced AI tools or simply want to try out something new, Gemini offers a robust and feature-packed option. The only question left is whether the subscription to unlock its full potential is worth the investment for you.
As Apple's own AI services approach, it'll be interesting to see how the competition shapes up. For now, Google has taken a major step in leveling the playing field, and iPhone users are finally getting the AI capabilities they've been waiting for.
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