After a year of anticipation, TWICE’s latest EP "Strategy" has arrived, and it feels like a statement. With seven tracks on this studio release, including collaborations and a heavier emphasis on English lyrics, the album showcases the group's evolving sound and global aspirations. Released on December 6, "Strategy" marks a significant shift in TWICE's musical journey, as they continue to carve out a distinct identity beyond K-pop.
The EP’s lead single, "Strategy", featuring Megan Thee Stallion, is undeniably the focal point of the album. It's catchy, bold, and flirts with a more international pop sound, further solidifying TWICE’s standing as a global sensation. The collaboration with Megan Thee Stallion brings an extra level of swagger to the track, bridging the worlds of K-pop and hip hop with effortless flair.
Track-by-Track Breakdown
"Strategy" (ft. Megan Thee Stallion)
"Strategy" opens the EP with a bang. From the first line, “Hey, boy, I’mma get ya,” it sets the tone for a confident, playful anthem of seduction and power. The fusion of TWICE’s infectious vocal harmonies with Megan's fiery rap verses creates a dynamic that is both fresh and flirtatious. The lyrics speak of a bold approach to love, with lines like “I got you on my radar, soon you’re gonna be with me.” The track oozes confidence, with TWICE embracing their power and charm. The addition of Megan’s rap in the bridge, filled with her trademark sass, adds a layer of attitude, elevating the song’s appeal. As the fourth entirely English-language single from the group, this track reflects TWICE’s increasing desire to appeal to a global audience. It's pop with a touch of hip hop, and it's impossible not to feel the magnetic energy radiating from the song."Kiss My Troubles Away"
This track takes on a softer, more romantic tone. Its lush, dreamlike arrangement contrasts with the playful confidence of the previous track. The lyrics are a mixture of longing and optimism, with lines like “Just one touch is all it takes / Won’t you come and kiss my troubles away?” The song explores a feeling of emotional release, where love becomes a healing force. The instrumental is light and breezy, with sweeping strings and a soft, atmospheric beat that complements the song's sensual mood. It’s one of the more tender moments on the album, showing TWICE's versatility beyond their typical upbeat, fun tracks.- "Like It Like It"
A playful and sensual track, "Like It Like It" dives into the territory of flirtation and desire. The lyrics speak of the thrilling feeling of being pursued, with a catchy, driving chorus that grabs the listener's attention. The tempo is upbeat, and the track is filled with sultry vocal deliveries that play with the idea of being irresistibly drawn to someone. The instrumental is groovy and lively, featuring a blend of electronic beats and funk-inspired bass. The energy here is infectious, making it one of the more fun and flirtatious tracks on the album.
"Sweetest Obsession"
A true highlight, "Sweetest Obsession" merges a bit of TWICE’s signature bright pop with a sultry, almost cinematic quality. The lyrics are dreamy and intoxicating, describing a love that feels like an all-consuming addiction. “You are my sweetest obsession,” the chorus repeats, creating a hypnotic effect. The track’s sweeping melodies and intricate production make it feel like the musical equivalent of a passionate romance. It’s an instant earworm, with its enchanting instrumentation and layered vocals enhancing its allure."Keeper"
A more intimate and understated track, "Keeper" is all about commitment and adoration. The lyrics convey a sense of devotion, with TWICE singing about being someone's "keeper," a protector and lover all in one. The track is lush with soft, swirling synths and a laid-back rhythm that allows the vocals to take center stage. There’s an almost nostalgic feel to the song, as though TWICE is reflecting on the comfort and warmth of a deep connection. It's a slower, more reflective moment on the EP, showing the group’s ability to balance their upbeat pop side with more heartfelt and tender songs."Magical"
This track takes a more whimsical and ethereal approach, with the lyrics likening love to something supernatural and enchanting. “This is something magical,” the chorus repeats, as the song unfolds into an uplifting anthem of joy and wonder. The production leans heavily into a pop sound with heavy reliance on shimmering synths and harmonies. It’s a feel-good track, one that celebrates the magic of love and connection. The song has a light, airy quality that makes it a standout for those seeking an uplifting moment in the album."Strategy" (Reprise)
The final track is a reprise of the opening single, "Strategy," presented with an extended outro. This reprise plays with a more experimental structure, taking the song to new heights by building on the themes introduced earlier. With an emphasis on the infectious chorus and a grander production, it gives listeners one final blast of energy before the EP concludes. While similar to the original, it feels more like a definitive conclusion to the album, leaving fans wanting more.
Musical and Lyrical Themes
On "Strategy", TWICE explores themes of attraction, love, and self-assurance. The concept of "strategy" runs through much of the album, but not necessarily in the literal sense. Instead, it’s more about the calculated confidence the group exudes, whether in their romantic pursuits or in their career. The lyrics are fun, flirtatious, and empowering—TWICE presents themselves as women who know exactly what they want, and they aren’t afraid to go after it. This maturity in their songwriting and themes reflects their growth both as individuals and as artists.
Musically, "Strategy" features a sophisticated blend of genres, ranging from pop and R&B to hip-hop and even funk. While their usual upbeat and catchy K-pop anthems are present, there’s also a marked shift toward a more international sound, particularly with the inclusion of Megan Thee Stallion, who adds a touch of Western flair to the project. The production on "Strategy" is polished and vibrant, ensuring that the songs are radio-friendly while still allowing the group to explore more intricate sounds.
Conclusion: TWICE’s Global Breakthrough
With "Strategy", TWICE firmly plants itself as a leading force in global pop music. The EP showcases the group’s musical evolution, as they continue to refine their sound while embracing more international influences. The collaboration with Megan Thee Stallion on the title track is a clear indication that TWICE is more than just a K-pop phenomenon—they are ready to take on the world stage, blending genres and cultures to create something truly global.
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